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Real Estate Cold Texting

Real Estate Cold Texting - Things to Remember

Have you ever experienced random, repeated texts causing a disturbance in your daily life? Continuous irrelevant messages cause distractions, less productivity, and irritation. Therefore, every country’s government tries hard to impose fines and penalties on companies doing such activities without consent to ensure the safety of people. Especially in the real estate market, businesses that send random wholesale text messages aren’t good practices without authenticity and reliability.

To enable efficient real estate cold texting, some strategies and tips must be followed to gain transparency, compliance, and authenticity, showing that the messages have power and worth and can be trusted. This blog provides tips for innovative cold texting real estate scripts to get higher conversion rates. Let’s understand what cold texting real estate is, some essential details, and how RESMS plays its part.

Table of Contents

What is cold texting real estate?

Cold texting is defined as:

“Sending random real estate messages to the unspecified target audience without prior consent or clear business information. It is a real estate marketing scheme aiming to get leads of property or land.”

This approach is similar to cold calling. However, it uses text messages to converse with customers and persuade them to sell their property. The primary purpose of text script for wholesaling real estate is:

  • Make new customers or clients possible by generating leads.
  • Try to get a hold of off-market homes.
  • Market products or services
  • Arrange to see the property or have a meeting.
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Why is cold texting real estate, not a good practice?

In the U.S., adherence to the privacy laws in digital marketing is mandatory for every business that uses the customer’s data. Failing to abide by the rules results in heavy penalties, so every business pays special attention to protecting its customers’ data. Earlier, cold SMS marketing wasn’t considered a good practice in the real estate business because several companies didn’t know what rules to follow and how to manage their marketing strategies effectively.

Texting scripts for real estate requires proper mechanisms and a qualified team with essential knowledge about real estate marketing and tips that eventually result in hot leads for real estate wholesalers. Random, inappropriate messages with no format or bad use of vocabulary create a bad impact and irritate customers, which is why some businesses don’t qualify for the legislation level. The government bans their cold texting service.

RESMS knows the value of time and takes all precautionary measures before sending messages to a target audience who has opted to receive them.

How do we ensure compliance in cold texting?

Several techniques could ensure compliance in the wholesaling real estate text message scripts. These techniques use cold texting real estate to represent the business structure, build trust, and show a clear vision behind the message, and be insightful enough to let the customer notice and respond to you.

  • Getting consent: The essential element in the wholesale real estate seller script is getting the preliminary consent of the people to whom you are willing to send marketing texts to. This will create a good image of your business and give it a greater chance of growing.
  • Personal identification: Real estate wholesale text message script must contain the sender’s information for authenticity and transparency. This lets the reader know the business and name of the person who is sending them marketing messages. This creates a sense of trust in the customer’s mind, and they pay a little more attention to the message.
  • Opt-in and opt-out approval: The user must be given opt-in and opt-out permission depending on their willingness to receive messages. This shows that the business provides customers with views and choices and is vital in ensuring compliance.
  • Adhering to TCPA regulations: Texting scripts for real estate must adhere to TCPA rules and regulations. Following the privacy laws protects the customer’s rights and provides value to the business.
  • Continuous monitoring and auditing: Review your wholesale text message script efforts regularly to ensure compliance with all rules and laws. Real estate businesses can write down their legal procedures in case they need to prove them in the future.
  • Use a compliance-based texting platform: Use a legal texting service that offers tools, such as opt-in/opt-out management, that may assist in maintaining compliance with the Telephone Consumer Protection Act (TCPA).
How do we ensure compliance in real estate cold texting?

Useful tips for wholesaling real estate text message scripts

The following illustration clearly shows the essential elements in crafting text message real estate sms script. These pillars of real estate cold SMS marketing lead to the answers of when, how, what, where, and whom questions followed in each pillar of text advertising.

  1. Interest to sell: The first and foremost pillar gives vivid direction towards compliance legislation. From specifying the target audience to gaining consent, the interest-to-sell segment covers all of these.

     

  2. Time period: When the first introductory message is sent, the next step is to set a time span for sending closure or pre-closure messages, depending upon the response level. The time limit will allow you to understand the customer’s willingness while giving them some time to respond if they are noticed.

     

  3. Condition of land: Once you get the seller’s response, you need to ask about pictures of his property and the condition of his land. In the wholesale real estate seller script, asking for property conditions based on recent circumstances is mandatory. RESMS gives a seller an advantage by letting them be honest about their land condition and offering suitable renovation and furniture moving in case of a finalized deal.

     

  4. Price of land: After analyzing the property’s condition, the following fragment concerns the relevant land’s pricing details. If the wholesaler agrees to the price, the message is moved to the final step. Often, price ranges are also given that provide a margin to both seller and investor, making it easier for them to collaborate.

     

  5. Availability of call setup: Once all segments are covered smoothly, the final part comes, where first consent is taken to set up a call for further details to close the deal.
These pillars are practical and ensure lead generation by following all rules and eliminating the risk of penalties. Real estate marketing businesses that follow these tips are likely to grow in lead generation and improve their overall productivity.

Related Post: Is SMS marketing effective in real estate wholesaling?

Common mistakes in real estate wholesaling scripts

Below are some random real estate text message scripts:

  1. Chance: “Hello [Name], this is [Your Name] with [Brokerage].” I came across some odd public [county] sites you might want to buy or invest in. Are you trying to sell or buy something right now? Are you hoping to make a move? Please let me know if you want to know more.

  2. Out of the blue offer: “[Name], I hope this text finds you by chance.” I am a local real estate buyer. My name is [Your Name], and I want to buy homes in this county. I’d love to make you a cash offer on your house if you want to sell it. If you’re interested, please let me know.

  3. News: “Hello [Name], this is [Your Name] with [Brokerage].” COVID-19 has made the past year hard, but the county real estate market is still strong. If you’ve been thinking about selling or buying your place, house, or home, now might be a good time. I would be happy to give you a [free] assessment. Please let me know if you’d like to talk about or look into your choices.

  4. We Buy Houses: “How are you? My name is [Your Name], and I work for a local [We Buy Houses] team.” We want to buy specific homes in this county. Feel free to let me know if you want to sell your house or home. We can make you an offer for cash that you can accept quickly. Feel free to delete this message, as it was not requested. I would like to know more about your situation.

These templates contain several mistakes that make the messages unattractive, have compliance issues, or change the tone. Such messages don’t create a positive impact, and customers lose interest in reading them. However, the question is, what makes these texts a failure? The upcoming section includes a list of words that shouldn’t be practiced in real estate cold texting.

Unauthorized words in real estate text message scripts

Inappropriate real estate text message words          

Random

Public 

Blue 

Out of the blue 

County

Properties

Purchasing

Seller

Buyer

Hoping

Right

Looking

Investment

Consider

Considered

Person

Not sure

Interested

Offer

Sorry

Apologies

Apologize

Covid

We buy house

We buy houses

Sell house

House to sell

Home to sell

Sell home

Your place

Your house

Cash 

Bid

Why is RESMS becoming popular in wholesaling real estate scripts?

RESMS is a real estate text message marketing service agency in the U.S. and a one-end SMS marketing solution for real estate wholesalers. Our texting scripts for real estate guarantee more closed deals in a short time, and we also have expertise in managing SMS campaigns for our investors.

Our team has expertise in real estate knowledge and demonstrates this by engaging with sellers and closing more leads. We use TCPA compliance text marketing tools, and our marketing team prepares engaging message scripts that result in better customer engagement and, eventually, optimal results. Our scripts are not AI-generated, yet we make an effort and consideration in communicating with our customers, providing them with the best possible deals.

Conclusion

In conclusion, real estate professionals should exercise caution and follow all applicable restrictions when using cold texting as a marketing approach. By obtaining consent, identifying the sender, providing opt-out options, and following TCPA guidelines, real estate professionals can use ethical cold texting campaigns to generate leads and opportunities without annoying potential clients.

Real estate organizations may use services like RESMS to help them negotiate the nuances of cold texting to ensure compliance and improve outcomes. By putting the customer’s needs first and being honest and reliable, real estate organizations can make cold texting work for them.

Real Estate Cold Texting Services

FAQs

What distinguishes real estate cold calling from cold texting?

Cold calling and texting entail unwanted phone calls and text messages to real estate prospects. Although less intrusive, cold texting must comply with the TCPA.

How can I get consent for my real estate cold texting campaigns?

Use opt-in forms on your website, consent checkboxes on other marketing materials, or call to get consent. It’s vital to document how and when contacts gave permission.

What should a wholesale text message script include?

A good wholesale text message script should include a clear introduction, the sender’s identity, the purpose of the message, and a call to action, while ensuring it’s compliant with regulations.

How can I avoid breaking any TCPA rules while cold messaging potential sellers in the real estate industry?

Under the TCPA, prior explicit written agreement is required before marketing text messages to mobile phone numbers may be auto-dialed or prerecorded. In addition, each communication must provide an obvious way to opt-out.

What role does RESMS play in ensuring compliance with real estate cold texting regulations?

With an emphasis on compliance, RESMS offers a text messaging solution for the real estate industry. To ensure you don’t break any rules, they may assist you with creating compliance messages, handling opt-in and opt-out procedures, and monitoring your cold texting campaigns.
Zeeshan Shakeel Bio Picture

Zeeshan S.

Real Estate Lead Generation Expert with over 5 years of experience, specializing in providing comprehensive services to wholesalers, investors, and realtors across the U.S. Zeeshan leverages multiple marketing channels to deliver impactful results, drawing on his deep expertise in crafting content tailored for diverse platforms. When not immersed in marketing, he is actively exploring more about AI and automation, continually seeking ways to innovate and enhance his marketing strategies.

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We are experienced in working with Real Estate Wholesalers across the US. We entered this domain to help wholesalers in improving their lead generation by using automated and compliant SMS marketing services.

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